On-Air

For some people, too much is never enough. And when that someone is Sid Rosenberg, it means a constant drive to get more listeners by giving them more of what they want every weekday morning. 

The #1 AM Morning Show, Sid & Friends In The Morning ranks #5 in the entire New York Metro against all AM and FM stations. Sid connects with his audience because he is the audience. A native of Brooklyn, Sid is as New York as you can get –- he shares his honest opinion, and he doesn’t hold back. On average, Sid’s listeners tune in for 4 hours and 15 minutes weekly on 77WABC. On sister station WLIR-FM, which simulcasts the show, the TSL is even higher at 7 hours and 15 minutes. 

Sid is consistently driven to expand his audience. He continues to bring in new listeners, growing average share for Sid & Friends in The Morning 29% year-over-year, from a 4.2 to a 5.4!

From 6AM to10AM every weekday, Sid brings comedy, muscles, and a rotating cast of A-List ‘friends’ from politics, business, entertainment, community leadership, sports, and more to discuss news of the day. Sid has direct access to some of the most powerful people in New York, the country, and the world. His interviews are insightful and range from informative to entertaining — often both at the same time! 

Sid has interviewed former President Donald Trump, a survivor of the Nova Music Festival during the October 7 HAMAS attack on Israel; Sopranos’ actor Steve Schirripa, and many more.

The Best of Sid & Friends In The Morning airs on 77WABC and WLIR-FM Saturdays from 6AM to 7AM ET and was just launched into syndication.

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