Cousin Brucie’s Rock & Roll Party Rocks Philly with Major Growth!

The numbers are in, and Cousin Brucie is still turning the dial up to 11. In the hotly contested Philadelphia DMA, Cousin Brucie’s Rock & Roll Party skyrocketed its Average Quarter Hour (AQH) audience by 300% from 500 in Spring 2024 to 2,000 in Fall 2024*, a fourfold increase that proves legendary voices still drive legendary results.

Listeners can’t get enough of Brucie’s magic: his stories, his soul, and the music that never goes out of style. For affiliates, that means one thing: a powerhouse weekend show that attracts loyal fans, advertisers, and new listeners across generations.

The takeaway? Stations looking to supercharge their weekends and build long-term engagement should take a cue from Philly: Cousin Brucie is still the king of connection.

*Nielsen National Dataset Philadelphia DMA Persons 35+ Sp’24 > Fa’24 Cousin Brucie’s Rock & Roll Party