THE NUMBERS DON’T LIE – MAJOR MARKET GROWTH

Lionel doesn’t just bring personality, he brings performance. According to Nielsen’s National Dataset (Adults 25+, Spring ’24 to Fall ’24), The Other Side of Midnight is on a sharp upward climb across major markets:

• Chicago (#3): +46.2% (1,300 → 1,900 AQH)

• Detroit (#14): +66.7% (300 → 500 AQH)

• Minneapolis–St. Paul (#15): +10.3% (2,900 → 3,200 AQH)

That kind of growth isn’t a coincidence, it’s proof that Lionel’s unique mix of intellect, satire, and fearlessness resonates with audiences who want more than surface-level chatter. These gains mean bigger audiences, deeper engagement, and more advertiser interest for affiliates. The midnight hours aren’t supposed to be this competitive, but Lionel is rewriting the playbook, turning late night into prime time for smart, loyal listeners.

And the momentum shows no signs of slowing. As Lionel continues to attract new listeners and deepen loyalty among existing ones, affiliates get the benefit of both ratings growth and market prestige. Adding Lionel to your lineup doesn’t just fill a slot, it signals that your station delivers bold, high-quality programming that gets people talking (and keeps them tuned in).