Concha’s Audience Is Blowing Up

The Concha brand is building serious traction, and the numbers back it up. According to Nielsen Audio’s trend data (Spring 2024 vs. Spring 2025, Adults 25–54), Joe Concha’s combined programming is seeing major growth. His AQH (Average Quarter-Hour) audience jumped by +29.4%, signaling more consistent, engaged listening at any given moment. Even more eye-catching: his Cume (total weekly reach) exploded by +105.5%, more than doubling his audience within just a year.

That level of expansion is rare. A +105% increase in reach suggests that Concha’s message is resonating not just with his core listeners, but with a much broader swath of the 25–54 demographic. For affiliates, that means Concha isn’t just a show you “carry”; he’s a growth driver, bringing in new ears, boosting tune-in, and helping build long-term loyalty.

With this kind of momentum, Concha’s programming is becoming a valuable weekend and daily asset. Whether you’re looking to strengthen your talk lineup or dominate on Sunday mornings, these ratings show that his content isn’t just filling a time slot, it’s building a meaningful, growing audience.

*Source: Nielsen Audio Trend (Spring 24 – Spring 25), Adults 25-54