When it comes to weekend radio that truly moves the dial, Cousin Brucie’s Rock & Roll Party is delivering serious results, and the Nielsen data proves it.

According to the Nielsen Audio Trend (Spring ’24 → Fall ’24, Adults 35+), the show posted an impressive +30.3% increase in AQH, growing from 19,500 to 25,400. That kind of growth signifies more than a bump, it highlights strengthening loyalty and expanding engagement among prime adult listeners.

In addition to that impressive AQH improvement, Rock & Roll Party also saw a +11.5% increase in Cume, rising from 90,600 to 101,000 weekly listeners. This means that more listeners are tuning into Cousin Brucie across the weekend, not just sampling a segment, but joining a growing community who come back week after week for the music and Brucie’s unmistakable personality.

For affiliates, this data isn’t just a headline, it’s a proof point. A show with a nearly one-third increase in AQH and a strong swath of additional weekly reach speaks to audience loyalty and broader cultural resonance. This is a program that appeals to core music lovers, nostalgic generations, and anyone who cherishes rock & roll roots. The numbers make it clear: Brucie doesn’t just spin records, he connects with listeners on a deep, consistent level.

Source: Nielsen Audio Trend (Spring 2024 → Fall 2024), Adults 35+.