James Golden, better known to millions as Bo Snerdley,  is proving once again that strong talk radio still moves numbers.

According to the latest Nielsen Audio Trend data (Spring ’24 to Spring ’25), both of his signature programs are experiencing significant year-over-year audience growth. The weekend James Golden Show posted a remarkable 24.4% AQH increase among Adults 35+, climbing from 52,000 to 64,700. Weekend growth of that magnitude is rare, and it’s a clear sign that listeners aren’t just casually scanning the dial, they’re intentionally choosing to spend their Saturday mornings with Bo and staying locked in.

Meanwhile, Bo Snerdley’s Rush Hour, his fast-paced weekday afternoon program, delivered an even more impressive rise. Among Adults 25–64, AQH leaped 34.4%, jumping from 12,200 to 15,400. For a 4–5 p.m. hour, one of the most competitive blocks in talk radio, that kind of growth speaks to Bo’s ability to command attention at the exact moment listeners are navigating headlines, work, family, and commutes.

For affiliates, these numbers aren’t abstract. They point to two highly monetizable opportunities in two different dayparts. Weekend hours are suddenly delivering appointment listening, attracting dedicated audiences with staying power. Afternoon drive is bringing in a growing pool of engaged, news-hungry listeners advertisers love. When both pieces move upward at once, it creates a compelling story for programmers and revenue teams: Bo Snerdley’s shows not only attract audiences, they hold them, consistently, predictably, and across demographics that matter.

This is the blueprint for affiliate success: high time-spent-listening, strong adult demos, and undeniable year-over-year growth. Few hosts deliver that combination, and right now, Bo is doing it twice.