The Greg Kelly Show continues to build momentum, delivering measurable audience growth that affiliates should take seriously. According to Nielsen Audio Trend data (Spring 2024 → Spring 2025, Adults 25+), the show posted a +10.2% increase in Average Quarter-Hour (AQH) listening, climbing from 50,900 to 56,100. In a crowded talk landscape, that kind of gain reflects not just casual tune-in, but consistent listening behavior among a desirable demo that advertisers crave.
While some shows typically see volatile swings, The Greg Kelly Show shows real upward movement. Even its weekly reach (Cume) ticked upward, with a +3.1% increase, rising from 270,200 to 278,700. That may seem modest at first glance, but when you combine stronger AQH growth with stable reach, you see a show that is deepening engagement within its core audience and retaining more listeners per quarter-hour than before. What that translates into for affiliates is simple: more attentive, loyal listeners who stick with the program hour after hour, and are more likely to stay tuned to the station as a whole.
In a marketplace where talk radio competes with endless digital alternatives, maintaining and growing live, engaged listenership is a testament to both the host’s pull and the format’s relevance. For affiliates focused on both ratings strength and demo quality, The Greg Kelly Show is proving itself to be a stable, dependable performer with room to grow.
Source: Nielsen Audio Trend (Spring 24 → Spring 25), Adults 25+.
