Affiliates take note: Sundays with Sinatra is showing significant audience acceleration across key metrics, proving that classic music and charismatic hosting still move the needle. According to the Nielsen Audio Trend (Fall 2024 → Spring 2025, Adults 25–54), the program posted an outstanding +70.3% increase in AQH (Average Quarter-Hour), expanding from 3,700 in Fall ’24 to 6,300 in Spring ’25, an exceptionally strong performance in a competitive weekend timeslot.

Equally compelling is the growth in weekly reach (Cume). Over the same period, Sundays with Sinatra climbed +13.8%, from 14,500 to 16,500, meaning more listeners are sampling and returning to the show across the spring season. These numbers illustrate not only heightened engagement per listening minute but also a broader audience discovering the show. For affiliates, AQH growth signifies depth of listenership and can translate into stronger inventory value, while Cume gains demonstrate expanding reach and relevance.

In a media environment where talk and music compete fiercely for attention, Sundays with Sinatra stands out as a program that captures hearts, ears, and valuable demo, making it a strategic choice for stations seeking differentiated weekend content that still drives real, measurable results.

Source: Nielsen Audio Trend (Fall 2024 → Spring 2025), Adults 25–54.