The audience growth behind The Vinnie Medugno Show continues to demonstrate why the program is becoming an increasingly valuable asset for affiliates. From Spring 2024 to Fall 2024, the show delivered measurable gains among Adults 25+, a key demographic for both station growth and advertiser demand. Average Quarter Hour listening increased by 5.6%, rising from 30,400 in Spring 2024 to 32,100 by Fall 2024. This steady AQH growth reflects consistent tune-in and longer listening sessions, an indicator that audiences are not only finding the show, but staying with it.
In addition to stronger quarter-hour performance, The Vinnie Medugno Show expanded its total audience footprint. Cumulative listenership grew by 10.1% over the same period, increasing from 61,300 listeners in Spring 2024 to 67,500 by Fall 2024. That rise in cume shows the program’s ability to attract new listeners while continuing to serve its loyal base. For affiliates, this means broader reach, increased awareness in-market, and more opportunities to build long-term audience relationships that translate into revenue.
Source: Nielsen Audio Trend (Spring 2024 – Fall 2024), Adults 25+.
