There are radio voices… and then there’s Cousin Brucie.

For more than six decades, Bruce Morrow, better known to millions as “Cousin Brucie”, has been the soundtrack of American radio. He’s the man who introduced the Beatles to U.S. airwaves, hosted the original “WABC Sound,” and helped define what it means to be a true broadcaster. His enthusiasm is infectious, his memory for musical moments is unmatched, and his love for the audience shines through every single word.

Brucie’s connection with listeners runs deep. His fans don’t just remember him, they feel like they know him. Every greeting, every “Hello Cousins!”, every story from behind the mic creates a bond that bridges generations.

For affiliates, that connection is priceless. Adding Cousin Brucie to your lineup means inviting a radio legend, and his massive, loyal audience, into your brand family.

He’s not just playing the hits; he’s keeping the heartbeat of radio alive.